A/B Testing Competition
Test your decision-making skills against AI opponents
How to Play
Review A/B test results including metrics, statistical significance, and potential issues.
Evaluate trustworthiness, choose an action, and determine next steps.
Get 2 of 3 experiments correct to advance. Beat AI opponents on cumulative impact.
- Trustworthy? โ Is the data reliable? Watch for SRM, data loss, or suspicious patterns.
- What to do? โ Keep Base, Keep Variant, or Keep Running based on significance.
- Next steps? โ Celebrate wins, iterate on learnings, validate or rerun if needed.
CPD = Conversion Points Delta โ your cumulative impact on conversion rate. Ship a real winner with +8% uplift? You gain +0.08 CPD. Ship a fake winner (trap)? You might gain 0 or go negative. The player with higher CPD wins!
Checkout Button Color Test
| Variant | Visitors | Conversions | Rate |
|---|---|---|---|
| Control | 5,000 | 250 | 5.00% |
| Variant | 5,000 | 276 | 5.52% |
Your Decisions
Game Over!
You reached Round 5